Innovation management - Creativity management

Innovation management - Creativity management

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What is CEN/TS 16555-6 about?  

CEN/TS 16555-6 is the sixth part of the multi-series standard that provides guidance for Creativity management that is managing the process of originating new ideas from which innovations may be developed. CEN/TS 16555-6 is applicable to all types of organizations including manufacturing and services industries, the voluntary sector, governmental and social enterprise but with a particular focus on small- and medium-sized enterprises (SMEs). 

The guidance in CEN/TS 16555-6 covers issues to be considered by those responsible for managing innovation, during the creative phase, and the sourcing of ideas from within and outside the organization. 

Who is CEN/TS 16555-6 for? 

CEN/TS 16555-6 on innovation and creativity management is useful for: 

  • Managers  
  • Researchers  
  • Academia  
  • The development teams 
  • R&D teams  

Why should you use CEN/TS 16555-6?  

Innovation is the implementation of a new or significantly improved product, service, process or working practice. This includes new marketing methods and business models. The critical step on the road to innovation is the idea or inspiration that provides the impetus to commit the time and resources necessary to bring it to fruition. 

CEN/TS 16555-6 focuses on the creation and identification of new ideas and opportunities that can lead to innovation. It outlines the conditions necessary to inspire ideas and their subsequent collection, selection, and development. In keeping with the emphasis of this Technical Specification, particular attention is given to idea generation within small and medium-sized enterprises (SMEs), their organizational structures and needs. 

CEN/TS 16555-6 considered levels of innovation: incremental, radical, and disruptive, and the implications of each level for organizations and their innovation management systems. Case studies are included in Annex A to provide insight through the experience of others.